Nearly 70 companies shared insights on their talent marketing team size and structures, budgets, marketing strategies, tech stack, 2024 priorities, and more.

This survey data is critical for talent marketing leaders to help with budget planning, assessing the maturity of their program, and benchmarking their strategies in comparison to their peers at other large enterprises.

Talent Marketing Board members shared data and insights on their:

  • Talent marketing team size and structures
  • Annual recruitment marketing budgets
  • Programmatic ads management
  • Talent marketing tech stack
  • Agency assistance and functional ownership
  • Employer brand and EVP status
  • 2024 goals and priorities

While the Talent Marketing Board is not a research organization, our community of employer brand and recruitment marketing leaders leverage this confidential group of peers to benchmark with one another and share best practices for effectively running their programs.

There's no other place where senior talent marketing leaders can get real-time insights to help inform their strategies. Download this report to see how your strategy stacks up against other large enterprises.