DPB Cookie

2025 State of Enterprise Cookies & Consent Management

Senior privacy leaders told us that cookie and consent compliance is a top priority for 2025 — and it’s no surprise. Between evolving state laws, litigation risks, internal pushback, and the end of third-party cookies in Chrome, the stakes have never been higher. 

To help make sense of it all, we surveyed privacy executives at some of the world’s largest companies. This report offers an inside look at how they’re managing consent, updating disclosures, evaluating tools, and preparing for what’s next. 

Download the report to unlock: 

  • The most common tools, tactics, and team structures for cookie management today.
  • The top cookie management challenges facing privacy teams in 2025.
  • Where companies stand on Google Consent Mode, third-party tracking visibility, and the phase-out of cookies in Chrome.
  • How leaders are tackling audit risk, cross-functional resistance, and growing regulatory complexity.

Download the report to benchmark your consent strategy and avoid missteps in 2025. 

Download the report!