Employer brand leaders know that a strong employee value proposition (EVP) goes beyond surface-level branding. It’s the core of your employer identity, answering the "why" behind your workplace’s appeal. 

We recently explored the foundations of building a strong EVP in our Employee Value Propositions: 2025 Guide for Enhancing Your Employer Brand, where we outlined the core principles for defining and developing an EVP aligned with your talent strategy.  

This eBook builds on that foundational resource, offering expert insights and proven strategies to help you activate and sustain an EVP that resonates across your organization, including:  

• Building a strong foundation for your EVP through research, employee feedback, and cultural alignment  
• Fostering employee storytelling to support your employer brand  
• Ensuring stakeholder buy-in   
• Considerations when launching an internal vs. external EVP 
• Activating your EVP across the enterprise and training recruiters
• Measuring the impact of EVP  

Download our eBook for building, activating, and sustaining an EVP that attracts, engages, and retains top talent.