Building Custom GPTs for Talent Marketing: A Practical Guide for Beginners

Today’s recruitment marketing leaders are expected to produce high-impact, channel-specific content at scale — often with smaller teams and tighter timelines. But how do you maintain brand voice, personalization, and quality without burning out?

In this new practical guide, Rowan Toffoli, Innovation and Technology Communications Manager at Lockheed Martin, shares how her team is doing just that by building custom GPTs that reduce content creation time while maintaining message integrity and strategic alignment. 

Inside this exclusive playbook, you'll discover: 

• Real examples of custom GPTs in action — including tools built for executive social content, candidate persona testing, and personal productivity
• How Lockheed Martin cut content drafting time from an hour to under 10 minutes — without compromising brand quality
• A step-by-step breakdown of how to get started with your own GPTs, from use case selection to governance best practices 
• What works (and what doesn’t) when embedding AI tools within a large communications team 
• Why synthetic personas are changing the game in pre-campaign message testing

Whether you're just starting your AI journey or looking to scale your impact, this guide will help you move beyond generic pilots toward strategic, brand-safe applications.