Employee Storytelling in 2025: Building Employer Brands that Resonate in Today’s Market

February 5, 12 PM ET

Talent marketing leaders in the discussion:

Kara Welch

Kara Welch, Global Employment Brand Leader
GE Aerospace

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Maddie Kozemchak, Associate Marketing Manager
Liberty Mutual Insurance

Square

Max Colon, Communications Consultant
(Moderator)

Kayla Branham-2

Kayla Branham, Senior Manager of Recruitment Marketing
ADT

In a market where authenticity and connection matter more than ever, showcasing authentic employee experiences can make the difference between attracting the right talent—or losing out to competitors.  

Still, capturing and sharing those stories comes with challenges. 

Join our expert panel featuring senior recruitment marketing and employer brand leaders as they discuss: 

  • Collecting employee stories to support your recruitment marketing strategy 
  • Streamlining storytelling with the right tools 
  • Navigating authentic employee storytelling in tough times 
  • Celebrating DEI through employee storytelling 

 

 

Register to join this virtual panel discussion.