About this panel discussion:

Your employee value proposition (EVP) is critical in bringing in top candidates through talent marketing. It highlights the benefits of why people should be a part of your company and tells the strengths of your work culture, including employment benefits, career development opportunities, work environment, and more.

Listen to some of the industry's foremost employer brand and recruitment marketing leaders for a live discussion on:

  • Gaining leadership support and buy-in for your EVP 
  • Equipping recruiters with your organization's EVP
  • Gathering feedback to maintain positive momentum
  • Measuring the impact your EVP is having on recruiting talent
  • Balancing current employees' experience with future employee marketing

Your EVP work is the present and the future of your company's employer brand. Discover how you can ensure you're bringing your best by learning from the most senior-level talent brand leaders at the world's largest companies.

Meet the panelists who led the conversation:

Francesca McCaffrey

Francesca McCaffrey, Employer Brand Marketing Consultant

Danny Francisco

Danny Francisco, Digital Project Manager, Strategic Talent Attraction
Bristol Myers Squibb


Keri La Ra, Head of Talent Attraction & Experience
U.S. Bank

Meet the moderator:


Paul Darracott, Senior Manager of Recruiting


Talent Marketing Board Members who are part of these conversations:

Johnson & Johnson
Stanley Black & Decker-1
See the full membership list