Winners 2024
The Rally® Awards is a global competition recognizing and celebrating excellence in recruitment marketing and employer branding practices by individuals, teams and employers. Congratulations to the 2024 winners!
Virtual Ceremony On Demand
2024 RALLY AWARD WINNERS BY CATEGORY
Best Employer Brand Video
First Place:
Ford Motor Company — “Movers of the World, Makers of the Future“
Second Place (tie):
Evonik — “Be Part of Something Special“
King, Richard Gordon and Helena Jones — “Making the World Playful“
Third Place:
Grab — “Grab life with both hands“
Best Employee Generated Content
First Place:
HCL Tech, Sahil Mehta, Vivek Garg, Abhimanyu Prathap, Surbhi Sharan, Sudarsana Ganguly — “Empowering People Through Music”
Second Place:
SiteOne Landscape Supply — “Lights, Camera, Action: Engaging Passive Candidates Through the Power of Employee Video Storytelling”
Best Talent E-Newsletter
First Place:
TTEC — “Keeping Smiles Connected: How Our Global Alumni Newsletter Bridges Distance and Fuels Growth”
Second Place:
UBS — “Recruitment Ready with UBS”
Best Use of Organic Social Media in Recruitment Marketing
First Place:
King, Richard Gordon and Helena Jones — “Amplifying the Kingdom on LinkedIn“
Second Place (tie):
Church & Dwight — “Always-On Talent Attraction”
TTEC — “Bringing Smiles to TTEC EMEA’s Facebook Communities”
Best Use of Paid Social Media in Recruitment Marketing
First Place:
Baylor Scott & White Health — “BSWH Paid Social Media”
Best Use of Video in Recruitment Marketing
First Place:
Grab — “Grab life with both hands”
Second Place:
UBS — “UBS Apprenticeship Campaign Video”
Best Recruitment Marketing Campaign
First Place:
UBS — “UBS Apprenticeship Campaign”
Second Place:
Eaton, Raven Hazlett — “Attracting a Manufacturing Workforce in the Digital Age”
Best Content Marketing Program
First Place:
Grab — “Grab life with both hands”
Second Place:
Ascension Health — “Associate Storytelling – Ascension Careers”
Best Employer Brand Launch
First Place (tie):
Dunkin’, Kristen Ferguson, Ashley Fowler — “All ‘In For The Win”
SEB — “SEB Global EVP”
Second Place:
Intuitive — “Proving What’s Possible”
Best Careers Blog
First Place:
Cisco — “WeAreCisco Blog”
Second Place:
Baylor Scott & White Health — “BSWH The Heartbeat Blog“
Best Launch of Recruitment Marketing Strategy (Solo / Small Team)
First Place:
Gerdau North America, Bryce Rioux — “120+ Year Old Steel Manufacturer going All In on Recruitment Marketing”
Second Place:
Cleaver-Brooks — “Ignite your Career with Cleaver-Brooks“
Best Launch of Recruitment Marketing Strategy (Large Team)
First Place:
MetLife — “At MetLife, it’s All Together Possible!“
Best Use of Recruitment Marketing Technology
First Place:
Northwestern Mutual — “The Full Funnel: Northwestern Mutual’s Comprehensive View to Drive Marketing ROI, powered by iCIMS Talentegy”
Recruitment Marketing Rising Star
Winner:
Sarah Osborne, Mutual of Omaha
Recruitment Marketer of the Year
Winner:
Megan Claar, Sheetz