Gen Z isn't job seeking the way previous generations did. They're job shopping.
They research employers across TikTok, YouTube, LinkedIn, Instagram, Reddit, and Glassdoor before ever visiting a career site. They can instantly spot overproduced content. They treat flexibility as a baseline, not a perk. And they're actively weighing how AI will impact their job security before they apply.
Most talent marketing teams weren't built for this.
This guide — built from peer insights shared by talent marketing leaders at Zillow, Catalyst Brands, and TRM Labs — breaks down what's actually resonating with Gen Z candidates and where traditional talent marketing strategies are falling short.
Inside, you'll discover:
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Why Gen Z's cross-platform research habits are reshaping talent marketing
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How brand governance can block the authenticity Gen Z responds to
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The structural challenge of competing with remote-first employers
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How AI Is complicating employer messaging
Download the guide to see what's actually working for Gen Z talent attraction.
