Learn how talent marketing leaders structure their teams for success by establishing clear roles, communicating goals, and involving senior leaders.

Talent Marketing Leaders Featured in This Guide

Lindsay Karklin

Lindsay Karklin, Talent Brand Marketing Manager
Progressive Insurance


Julie Wolf, Vice President and Employer Brand Lead
T. Rowe Price Associates, Inc.


To position your company as an employer of choice, it's critical to establish a successful structure for your employer branding and talent marketing teams so they can effectively lead recruitment strategies and bring your company's employee value proposition to life.

With responsibilities overseeing recruitment marketing, career sites, social media marketing, hiring events, and employee referral programs, leaders of employer branding and talent marketing must rely on efficiently organized teams to drive their strategies.

Board.org spoke with Talent Marketing Board Members Lindsay Karklin at Progressive Insurance and Julie Wolf at T. Rowe Price Associates, Inc. who shared key steps to establishing successful talent marketing team structures. They discussed:

  • Roles and responsibilities for winning talent marketing teams 
  • How to communicate goals enterprise-wide
  • How senior leadership buy-in helps brand reputation

If you're leading employer branding and recruitment marketing at a big brand, download our guide to gain leadership insights and understand if your teams are set up for success.