Talent marketing teams face increasing pressure to create personalized, engaging content at scale that resonates with diverse talent pools. If you’re overwhelmed by the demand, generative AI might just be your lifeline. 

Without a strategic approach to AI integration, many organizations risk falling further behind competitors who are already using these tools to streamline content creation. 

In a conversation with Rowan Toffoli at Lockheed Martin, we explored: 

• How GenAI tools can augment marketing communications and speed up content creation 
• Best practices for building and deploying custom GPTs
• How to ensure you’re maintaining security, privacy, and authenticity when using AI
• What’s on the horizon: The future of generative AI in talent marketing communications