From Compliance to Competitive Advantage: 5 Priorities for Retail Data Privacy Leaders

Retail data privacy is no longer just about compliance — it’s about building trust, enabling personalization, and driving business value.

As marketing teams push for real-time personalization,  consent management grows more complex, and GenAI adoption accelerates, retail privacy leaders face mounting pressure to deliver more than risk management. The question is: how do you move from being “the department of no” to a strategic partner powering growth?

This guide captures the real-world strategies shared in our confidential Privacy Retail Huddles with senior privacy executives from billion-dollar brands.

Inside, you’ll find proven approaches on:

• Embedding privacy in marketing workflows to unlock innovation and move from gatekeeper to growth enabler.
• Tackling fragmented tech stacks, litigation risk, and the #1 operational challenge: limited visibility into third-party cookies.
• Managing youth participation, defining clear data boundaries with marketing, and navigating tricky valuation requirements. 
• Shaping responsible AI adoption with governance frameworks, vendor risk reviews, and customer trust safeguards.
• Scaling and extending impact of a lean privacy team through automation and process improvements

Get the guide and start implementing these peer-tested strategies from retail privacy leaders managing compliance at scale.