Tips from senior social media leaders on how to build a strategy, illustrate value, and mitigate overgrown responsibilities in your new role leading social media

social media leaders featured in this guide


Victoria Venere, Senior Social Media and Digital Engagement Leader for Global Growth Marketing


Cosmin Ghiurau, Senior Director of Social and Content Marketing
Stride, Inc.


Eric Ellis, Marketing Manager of Display & Paid Social

Moving into a new position can be a defining moment for social media leaders. While this transition presents exciting opportunities, the pressure of navigating the ever-evolving medium of social media can also feel daunting.

We spoke with three senior-level social media professionals at billion-dollar brands to get their tips for success on:

  • Building out a social media strategy
  • Proving value through data
  • Managing overgrown responsibilities and avoiding burnout

Whether you're an executive with decades of experience or just stepping into a social media leadership position for the first time, download our guide to get the insights that will help you seamlessly transition into your new role while laying the foundation for a powerful and effective social media strategy.