Tips from senior social media leaders on how to build a strategy, illustrate value, and mitigate overgrown responsibilities in your new role leading social media
social media leaders featured in this guide
![memberphoto_Victoria-Venere](https://go.board.org/hubfs/memberphoto_Victoria-Venere.jpg)
Victoria Venere, Senior Social Media and Digital Engagement Leader for Global Growth Marketing
Cisco
![CosminGStride](https://go.board.org/hubfs/CosminGStride.jpeg)
Cosmin Ghiurau, Senior Director of Social and Content Marketing
Stride, Inc.
![memberphoto_Eric-Ellisv2](https://go.board.org/hubfs/memberphoto_Eric-Ellisv2.jpg)
Eric Ellis, Marketing Manager of Display & Paid Social
Bobcat
Moving into a new position can be a defining moment for social media leaders. While this transition presents exciting opportunities, the pressure of navigating the ever-evolving medium of social media can also feel daunting.
We spoke with three senior-level social media professionals at billion-dollar brands to get their tips for success on:
- Building out a social media strategy
- Proving value through data
- Managing overgrown responsibilities and avoiding burnout
Whether you're an executive with decades of experience or just stepping into a social media leadership position for the first time, download our guide to get the insights that will help you seamlessly transition into your new role while laying the foundation for a powerful and effective social media strategy.