Demonstrating Talent Marketing’s Value with Meaningful Metrics 

 

Talent Marketing Leaders Who Led the Discussion:

Lauren Darnall

Lauren Darnall, Global Talent Marketing Leader
Trane Technologies

Dustin Carper

Dustin Carper, Talent Brand Consultant
Atlassian

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Jennifer Bentley, Talent Attraction and Marketing Leader
Moderator

The only thing harder than attracting top talent is proving the ROI of your recruitment marketing efforts. 

Without the right tracking and measurement strategies, it’s difficult to showcase the full impact of talent marketing on hiring outcomes and long-term brand growth.  

Download our discussion with senior talent marketing leaders from large companies as they share insights on: 

  • Tracking and measuring ROI across recruitment sources
  • Balancing long-term brand growth with short-term hiring metrics
  • Leveraging talent marketing data for optimization and scaling 
  • Presenting data that resonates with leadership 


 

 

Download this virtual panel discussion.