In a landscape of shifting priorities, tighter budgets, and rising expectations, senior talent marketing leaders are under more pressure than ever to demonstrate value. Are traditional volume-based metrics telling the full story? 

This playbook breaks down how talent marketing leaders at major enterprises are defining success, tracking what they can control, and communicating results that resonate across the business.  

Download the playbook to learn how to:

• Prioritize Metrics That Show Business Impact: Why total applicants and cost-per-hire aren’t enough — and what to track instead.
• Align your reporting to stakeholder goals: How to tailor your metrics to what recruiters, HR, and executives actually care about.
• Track meaningful attribution across the funnel: Practical ways to understand performance without a perfect tech stack.
• Navigating slowdowns and budget pressure: How to show continued value even when hiring stalls.
• Tell a story leadership will listen to: Proven approaches to communicating data in ways that build trust and secure buy-in. 

Download your playbook to see how your peers are making talent marketing’s impact impossible to ignore.