Marketing Strategic Priorities for 2026 Talent

From employer brand and content to technology, analytics, and AI, talent marketing teams are under pressure to deliver strategic impact in 2026.  

To understand how leaders are preparing, the Talent Marketing Board surveyed senior recruitment marketing and employer brand executives at the world’s largest companies. 

Our report offers a clear look at how teams are setting priorities, managing spend, and building smarter strategies for the year ahead.

Download the report to unlock:  

• How talent marketing budgets, headcounts, and priorities are shifting across industries
• The top 2026 strategic priorities shaping talent marketing
• AI adoption and how teams are using tech to extend limited bandwidth
• How lean teams are evolving — with insights into team structure, role specialization, and upskilling priorities  

Download our report to benchmark your strategy, defend your priorities, and stay in step with your peers.